Pittsburgh, April 26, 2012 — The mild winter the East Coast of the United States recently experienced brought about early thoughts of spring. This vernal optimism is evident in Bayer MaterialScience LLC's latest spring color palette, which offers manufacturers even more coloring options.
These five hues further broaden Bayer's LEDA® Compounded Color Technology offerings. Bayer's Color Competence and Design Center (CCDC) in Newark, Ohio, drew inspiration from a variety of sources for its latest palette, including design and fashion trends, and nature. According to Terry Bush, senior scientist, Bayer MaterialScience LLC, "The trends look ahead to what consumers will be seeing in the next two to three years. The mood of the nation is more positive and upbeat than in recent years, and this is reflected in the brighter, crisper colors Bayer is unveiling."
All five of the new colors, which are part of Bayer's "Just Cool Colors" family, can be described as opaque, pastel shades. They are solid and stable hues and evoke feelings of calmness. Bayer's newest colors are:
- Clockwerk – As the brightest shade in the palette, Clockwerk is a vibrant but not obnoxious orange. This color can be found on the petals of an exotic bird of paradise flower or a shining orange day lily. Standing the test of time, Clockwerk can transition into spring, summer and fall themes.
- Magick – This solid, saturated and spell-binding color is the deepest of the bunch. The medium-tone purple conjures up thoughts of mystery, wonder and a certain Arthurian character. Stable and proud, Magick mimics the purple of the Wisteria plant.
- Ballerina – Feminine, elegant and refined all describe Ballerina's medium-toned light pink. This shade is not too timid or too loud. Ballerina conveys a coolness and softness similar to a cherry blossom.
- Submarine – What imparts feelings of spring awakening better than a sunny yellow? Submarine brightens up the palette with its warm, rich color. It's a pleasing tone adding depth without being in-your-face. Submarine imparts a free-spirited, care-free playfulness reminiscent of the 1960s. Think of it as an early spring buttercup bringing a smile to your face.
- Carib – A cross between a mint and seafoam shade, this soft green has an almost grey undertone. As the most neutral color of the five, Carib is versatile and waiting to decorate any number of products. It is both sweet and resilient, like the ornamental tree of a similar name.
As a cohesive collection of colors, the new spring 2012 offerings provide designers and manufacturers with five shades that work well together and can enhance their products' visual appeal.
Color experts at Bayer's CCDCs in Newark, Ohio; Filago, Italy; Map Ta Phut, Thailand; Greater Noida, India; and Guangzhou and Shanghai, China, can help customers visualize their unique color and can customize colors and special effects to suit each client's individual needs.
About Bayer MaterialScience LLC:
Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,800 employees at 30 production sites around the world and 2011 sales of 10.8 billion euros. Bayer MaterialScience's 2011 sales in North America were $2.9 billion. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC's business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.
Sean Kelly, Phone: 412-777-5200
For more information about Bayer MaterialScience's color technologies, please visit www.bayerfantasia.com.
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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