Seeing is believing: Bayer wows with inside look at the wonderful world of coatings

Raw materials from Bayer help coatings protect and enrich everyday surfaces in residential, commercial, transportation and sports and leisure markets

Atlanta, April 8, 2014 — Each and every coating application has its own requirements for design, durability and meeting regulations. From inside the homes where we live, to the vehicles we drive, the railcars that transport our goods, and the buildings in which we work, coatings play an important role in not only preserving surfaces but also making them functional, beautiful and more sustainable.

Bayer MaterialScience LLC has developed a diverse portfolio of raw materials for coatings that provide a solution for many everyday applications. Bayer’s look inside this wonderful world of coatings will wow visitors to its booth (#2305) during the American Coatings Show and Conference April 8-10 in Atlanta. Here’s a sneak peek.

Inside the booth

Inside Bayer’s architectural house model, one of several scaled applications on display, attendees can experience the varied applications protected and enriched with polyurethane coatings. The beauty and practicality of these coatings are on display from the miniature kitchen cabinets, to the faux leather couch in the living area, to the steps leading upstairs, to the bedrooms and bathroom floors and walls.

Continuing the tour visitors can see the practical possibilities of polyurethane coatings in the transportation industry. A model car and gas tank feature high- gloss and low-gloss coatings, respectively, as an example of applications for automotive interiors and exteriors. For train rail cars, bridges and I-beams, polyurethane coatings offer corrosion and ultraviolet (UV) resistance as well as exquisite, yet durable, finishes.

In the sports and leisure world polyurethane coatings help keep a sportsman’s boots dry, an athlete’s shoes light and durable, improve the aerodynamics of a golf or soccer ball, as well as protecting hockey sticks, baseball bats and golf putters.

Bayer is also collaborating with America Makes, the National Additive Manufacturing Innovation Institute, to highlight the potential for 3D printing. Bayer’s booth will feature a 3D printer, along with a video display detailing the many innovations possible with 3D printing for products in aerospace, automotive, consumer goods, medical devices, food and a host of other industries.

Expert talks

Bayer experts will share insights on coatings trends and innovations at Bayer’s booth throughout the show. The talks are scheduled for:

  • 1:30 p.m. Tuesday, April 8: Phil Jones, director, Applications Development, Coatings & Sealants, Bayer MaterialScience LLC, is discussing “High-performance materials for waterborne coatings.”
  • 3 p.m. Tuesday, April 8: Ed Squiller, director, Applications Development, Coatings, Adhesives & Specialties, Bayer MaterialScience LLC, will present “The evolution of aliphatic polyisocyanates used in polyurethane Coatings.” His discussion will include how automotive interiors and exteriors, bridges and industrial applications, and many other everyday applications benefit from the high-performance properties of aliphatic polyisocyanates.
  • 10:30 a.m. Wednesday, April 9: Jim Charron, vice president, Applications Development, Coatings Adhesives & Specialties, Bayer MaterialScience LLC, is presenting “Innovation at Bayer MaterialScience.”
Focus on sustainability

A potentially unnoticed, but nonetheless important, attribute of these coatings and their ingredients is Bayer’s focus on sustainability in bringing these products from conception to market. Sustainability is central to Bayer’s business and is based around the key areas of innovation, product stewardship, social responsibility and respect for the environment. In keeping with Bayer’s “People, Planet, Profit” principle, the company’s products should benefit society, restrict environmental impact, and create value that enables further growth and secures jobs.

Attendees at the American Coatings Show and Conference can visit Bayer’s booth #2305 to learn more about its coating raw materials and technologies.

About Bayer MaterialScience LLC:

Bayer MaterialScience LLC is one of the leading producers of high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,300 employees at 30 production sites around the world and 2013 sales of 11.2 billion euros. Bayer MaterialScience, a Bayer Group company, manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries.

For more information about Bayer MaterialScience LLC’s coatings and adhesives technologies, call 412-777-3983 or visit

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This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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Media Contact(s):

Name: Sarah Schade
Phone: 412-777-5200